We’re doing something a little different for this edition of The Predictable Revenue Podcast. Instead of bringing on a sales leader, we thought it was time to hear from one of our leaders: Aaron Ross!

What is there to say about Aaron that you don’t know already? Renowned author, entrepreneur, veteran sales consultant, and distinguished prospector – Aaron has truly done it all. 

Throughout the pod, Aaron and host Mario Martinez Jr. talk about building an outbound sales team, the importance of separating inbound and outbound prospectors, and when building an SDR team may not make sense. Highlights include: Aaron’s background ([3:18]), his time at Salesforce ([7:23]), common mistakes sales leaders make ([11:04]), why you need to separate inbound and outbound ([30:05]), and when an outbound SDR team doesn’t make sense ([35:14]).