On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Justin Welsh, founder of the sales consultancy The Official Justin.

Justin has done just about everything there is to do in sales: account executive, director, CRO, writer, podcaster…the list goes on. To be sure, Justin knows a thing or two about sales.

Throughout the pod, Collin and Justin discuss how to build a sales culture that attracts, and retains, top performers. Spoiler alert: it takes more than beer and ping pong. 

Highlights include: building culture ([1:05]), the foundation for a great sales culture ([4:46]), the importance of setting expectations ([10:05]), fostering learning and development ([13:14]), building the right career path ([17:01]), getting comp right ([19:54]), recognition outside of the comp plan ([24:06]), surprise and delight…generously ([27:33]), collecting feedback ([32:22]), impact of getting it right ([40:35]). 


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