About Us

Predictable Revenue Inc.

Founded by Aaron Ross, of the award-winning, bestselling book Predictable Revenue, we teach companies how to double or triple (or more) new sales. Our framework was conceived at one of the most successful startup companies – Salesforce.com. In a few short years, use of our “Cold Calling 2.0″ framework helped increase Salesforce.com’s recurring revenues by $100 million, and continues to help double their enterprise growth today. Our book Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com has been the #1 bestseller on Amazon.com.

We’ve Been In Your Shoes

We have felt the excitement of starting new companies, raising money and hiring; we have felt the pain of the erratic revenue roller coaster, layoffs and failed businesses. We have the experience of not having a clue how to make the numbers promised to executives or investors. We’ve laid awake at night, stressed and anxious, and dreading to go into work day after day. And since then, we’ve discovered that all this frustration and uncertainty in sales can be avoided. Revenue’s great…but predictable revenue is better.

What We Do

We teach (through our website here, and speaking engagements) and we consult/coach. No matter what kind of help you want, free ideas here or a consulting relationship, we are here to help you succeed not just in getting started, but in building a lasting system. For example, just as important as defining your sales & lead generation processes is the energy and enjoyment of the people involved. A sales system that burns out and overworks its people is not scalable! A “churn and burn” strategy won’t maintain the energy and creativity required to attract and develop the great people a company needs to grow year after year.

Where To Begin

Are you new here and want guidance on where to begin? Here are our top recommended places to start:

We Are Here To Help

We can help you eliminate “lead generation” as a bottleneck to growth. We help you take control over your growth rate by showing you how to build a lead generation system that generates a reliable flow of qualified leads month after month, year after year. We routinely see companies triple their pipeline of qualified leads and new sales. We’ve designed a step-by-step framework that liberates you from the anxiety you experience from time to time when faced with generating new business, building your sales pipelines, launching a new business-to-business product, finding new corporate donors or even getting to your first million in sales. The framework for creating predictable results is scalable and will grow with you as far as you’ll take it. Even at $3 billion in revenue and 10 years after it was implemented with a single prospecting sales rep, Salesforce.com still uses our same basic framework around the world (Europe, Americas, Asia).

Around The World, Tripling Sales

Our framework has been proven to work around the world, in North America, Europe and Asia, with only slight adaptions by region. All kinds of organizations, from startup to billions, profit and nonprofit, have successfully used ideas even just by reading our book. If you want to find out how we can give you hands-on help, and you’re looking to add at least $5m-$10m in revenue in the next two years, check out our Consulting page. If you are a local sales expert, interested in learning how to teach our framework to people in your country or area, please reach out to us and find out how we can work together.

Ready For Predictable Revenue?

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