On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Joshua Desha, veteran sales leader, consultant, coach, mentor, and entrepreneur.
Joshua has done it all in sales: he grew his own insurance company for 10 years, lead large-scale sales teams, and has spoken extensively about his thoughts on sales best practices.
Throughout the pod, Collin and Joshua the perils – and downright negatives – of having a metrics-driven sales organization.
Highlights include: why are metrics the root of all evil? ([2:23]), promoting bad sales behaviour ([6:06]), how do we humanize running our sales teams? ([24:51]), what does a company that isn’t metrics driven look like? ([31:05]), how do you balance time crunches with giving salespeople the space to research and go deep? ([37:21]), the sales lightning round ([48:07]), and cold call Collin ([58:20]).