Nick Casale joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Nick Casale is the Director of Commercial Sales at Sendoso, the leading Sending Platform. As the third employee and first sales hire, Nick helped build Sendoso’s initial sales process before stepping into management to focus on scaling the sales organization. Highlights include: what to look for in your first sales hire and what they should be doing ([2:46]), the sweet spot Nick found that allowed Sendoso to scale to $1m ([6:35]), the strategic shift required to scale from $1-10m ([18:20]), the role of sales operations and sales enablement ([25:27]), and what companies have to do differently to scale from $10-20m+ ([30:53]).
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