Ajit Ghuman joins Sarah Hicks on this episode of the Predictable Revenue Podcast.

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. Highlights include: the common misconceptions leaders have about pricing a saas product ([2:18]), the most common questions leaders ask Ajit about pricing ([4:59]), setting pricing from the ground up ([9:38]), building the right packages ([13:50]), setting pricing ([18:30]), finding the right unit metric ([21:38]), and whether or not you should publish pricing on your website ([22:45]).

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