Collin Stewart’s guest on this episode of the Predictable Revenue podcast is Michael Tuso, Director of Revenue Performance at Chili Piper. As a coach, guide, mentor, Top 25 Sales Leader, and Sales Development Leader of the Year, Michael has landed on foolproof strategies for everything outbound. More specifically, he’s designed a 5 touch cadence that generates 80% of their opportunities – in only the first 2 touches.

Listen on to learn how, in the middle of Covid-19, Michael’s team had their best month ever ([1:03]), Michael’s philosophy on cadences ([3:25]), writing the first email ([6:51]), how to find the right messaging for your company ([10:33]), the human element of outreach ([14:33]), the framework for handling objections over email ([17:24]), and why and how he pulls data out of his cadence tool ([49:38]).

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