On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Maggie Callahan, Director of Revenue Enablement at Convercent.
From quota-carrying Account Executive to revenue enablement leader – Maggie has had a front row seat for all things revenue generation for years.
Throughout their discussion, Collin and Maggie do a deep dive in how to set up a revenue enablement function – and how to prioritize and execute on revenue enablement’s many important tasks. Highlights include: Maggie’s view of revenue enablement ([5:53]), how do you prioritize? ([9:03]), organizing revenue enablement’s many tasks ([14:53]), building the revenue enablement process ([21:34]), the importance of retention ([28:58]), Maggie’s template ([42:50]), and effective surveys for revenue enablement prioritization ([52:42]).
Prioritization Doc: https://bit.ly/3ftY8dS