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On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Bill Binch, Chief Revenue Officer at fast-growing product cloud provider Pendo.

Over the course of his career, Bill has led global sales teams at vertical defining companies such as Marketo, and advised a host of startups across the United States.

Throughout the pod, Collin and Bill examine a critical component of every successful sales team: how to hire high-performing reps. Highlights include: The perils of a ‘phoned-in’ hiring process (1:52), profiling your candidates (6:08), developing a thorough interview process (14:42), making objective decisions on your candidates (18:54), closing the interview process (33:07), and cold call Collin (54:15).