Just want to buy the book?  Here it is on Amazon.com

“Since adopting Predictable Revenue a little over a year ago, we have experienced quarter over quarter pipeline growth of double and triple percentage digits, and double digit percentage growth every quarter in the amount of qualified deals.” – JJ Imbeaux, Manager of Sales Development, WhatCounts.com

“I’ve underlined and noted more stuff in this book than I have in any other business book I’ve read.” – Mike Cline, CEO TechGuysWhoGetMarketing.com

“I downloaded ‘PR’ for Kindle. As suggested in your first few pages, I skipped to Chapters 6&7. Just after that, I’m completely re-energized and started mapping out a new company plan…already covering two huge whiteboards.”Entrepreneur

“I have read hundreds of books on sales over the last 10 years and I would put Predictable Revenue in my top 3. This book is more than just fluff, there are a ton of actionable steps included.”
– Matt Sibert

Why I Wrote This Book

After spending a few years at Salesforce.com learning …I realized I had to share this “how to build a sales machine” expertise with others.

I’d met so many CEOs, sales executives and salespeople who spend most of their days beating their heads against the wall because nothing seemed to be working…and I could see how simple some of the solutions would be for them, if they just knew what to do.

And I’d been one of them – a CEO of an internet company that failed – because I didn’t understand sales, and was too stubborn to ask for help or admit I didn’t know.

This is the book I wish you, and all CEOs, entrepreneurs-to-be, sales executives and salespeople would read to help take so much of the frustration and pain out of selling!  It’s unbelievable how much time and energy is wasted, especially by “experts” at both small and large companies.

While the book was written mostly for CEOs & Sales Leaders, we also get fun stories from people like Matt here…

How Matt Tripled Sales @ Dell

The company I was employed for did not have a best practice on utilizing our Salesforce leads.  As an Inside Sales Rep and trying to grow an organic territory (lacking key partners/customers) and see my territory quota increase from $1.9 mil to $2.35 mil (we sold $1.34 mil the quarter prior), I sought out-of-the-box strategies to help me achieve my number.  

found out about your book one day skimming the sales aisle at Barnes and Noble.  After carefully reading – I decided to implement your strategies (assessing historical data on customers/leads, created key reports, developed an engagement process, process of conversion leads, email marketing, etc. ) and hit the ground running!  

With one month our daily run rate business increased from $4-7k to $10-25k per day, we finally hit our number, and we are consistently hitting it! 

What’s more satisfying – our region went from last in the East to number 1 in a span of 3 months!  

Turns out – outperforming the Goliath’s was a blessing.  I was able to care and pay the costs of my newborn child, pay additional student loan debt, and have the funds pay for an expected medical situation,  Also – from the wisdom you passed on – I shared the news of your book, witness my colleagues flourish, and I was tasked to co-lead w/ our management team and create a standard best practices guide!  I thank you for that!  

Predictiable Revenue = Momentum,
Matt Baquiran (@mattbaquiran on twitter)

What’s Inside The Book…

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth… with zero cold calls.

This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.

What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?


  • How an outbound sales process (“Cold Calling 2.0”) – without cold calls or a marketing budget – can generate a 9% response rate and millions of dollars from cold prospects.
  • The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.
  • How outbound sales and selling can be friendly, helpful and enjoyable.
  • How to develop self-managing sales teams, turning your employees into mini-CEOs.
  • And more…

For a summary and a free sample, check out Why Salespeople Shouldn’t Prospect, or just buy it on Amazon.com

What Are Our Readers Saying?

Mark Roberge, VP Sales at Hubspot

Brian Johnson, Johnston Search


“Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com.”
—Shelly Davenport – VP Worldwide Sales at Replicon and ex-VP Corporate Sales at Salesforce.com

“The concept of a sales machine is brilliant. Aaron has done a great job distilling a complex concept into a simple-to-read, consummate bible for entrepreneurs and executives”
—Promise Phelon, CEO, UpMo

“Aaron has created a work that is useful to established companies and entrepreneurs. The material is easily digested and applicable to businesses large and small.”
—Brent Mellow, CEO akaCRM

Order On Amazon (Paperback, Kindle, Audiobook)

Predictable Revenue Book - Front Cover