The End of the SDR?
The end of the SDR? Aaron Ross, Co-CEO & Author 11 October 2019 Sure…rapidly improving prospecting tools and AI will change the SDR landscape, but predictions about the end of the SDR are incorrect. Over the last handful of years, coinciding with the...
How Zuora Drives 60% – plus of its Growth by outbound, even when accounts need nurturing for years
How Zuora Drives 60% – plus of its Growth by outbound, even when accounts need nurturing for years Aaron Ross, Co-CEO & Author 12 August 2019 The following is an excerpt from the 2nd edition of ‘From Impossible To Inevitable‘ by Aaron Ross. More...
Build an Outbound Program right the first time
Build an Outbound Program right the first time Aaron Ross, CEO 8 April 2019 The following is an excerpt from the 2nd edition of ‘From Impossible To Inevitable‘ by Aaron Ross. So you want to start an outbound prospecting program, but you’re beginning...
The unpredictable, complicated nature of ad sales
The unpredictable, complicated nature of ad sales Aaron Ross, CEO 4 January 2019 The very foundation of the Predictable Revenue methodology is designing, and building, efficient outbound sales teams that generate consistent new pipeline. By Nailing A Niche, refining...
About The Author
Aaron Ross, of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce grow from $5m to $100m. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.
