Is The SDR Model Broken?

Is The SDR Model Broken?

Is The SDR Model Broken? Feb 13, 2020 Author: Aaron Ross I recently sat down with Collin Cadmus, VP of Sales at Aircall, on a live webinar to discuss an interesting idea: is the SDR model broken? We connected on LinkedIn about this topic, and unlike quota-carrying...
The End of the SDR?

The End of the SDR?

The end of the SDR? Aaron Ross, Co-CEO & Author 11 October 2019 Sure…rapidly improving prospecting tools and AI will change the SDR landscape, but predictions about the end of the SDR are incorrect. Over the last handful of years, coinciding with the...
Why Salespeople Shouldn’t Prospect

Why Salespeople Shouldn’t Prospect

This article originally appeared on ForEntrepreneurs.com by David Skok. In this article I interview Aaron Ross, co-author of a new book, Predictable Revenue. Aaron discusses his experience at Salesforce.com starting a new group that used an innovative outbound...