On this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo this week) welcomes Mike Brouwer, VP of Sales at FullContact, a rapidly growing contact management software firm in Denver, Colorado.
Mike is a veteran sales leader – he’s led sales teams for the past 20 years, with a keen focus on the discovery phase of the sales cycle. His current boss introduces him as the “Oracle,” so I guess you can say he knows his stuff.
Collin and Mike go deep on sales forecasting, the power of embarrassment, setting realistic expectations to the C-Suite and Mike’s specific methodology (“the Brouwer Methodology”). Highlights include: presenting to the board ([12:00]), confronting failures ([12:50]), and Mike’s detailed sales stages vs. sales forecast methodology ([23:50]).
Read the full interview here: A Conversation With FullContact’s Mike Brouwer