The Predictable Revenue Blog

The latest from Aaron Ross & the team

“the struggle” / hi from china

if you've been a longtime reader of my stuff, and look back...you can see a very important theme that's arisen the past several years: 'the struggle'...  it's not a new idea, but i just have a lot more intimate experience with it and it's relation to (a lot more)...

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6 tips on being human + writing

hey , in this next "From Impossible" excerpt, i open up about authenticity, and what it means to really write 'human'. these responses show how it's worked out for me so far...though if you don't like swearing then keep one eye closed... there is an overwhelming...

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Truth Equals Money

When people ask me about the future of lead generation, the number one idea I raise is that authenticity is becoming a business necessity. Truth equals money, because it builds trust and connection. Anything you’re doing to avoid or ignore painful truths, to hide from...

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About The Author


Aaron Ross, of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce grow from $5m to $100m. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.