“the struggle” / hi from china

“the struggle” / hi from china

if you’ve been a longtime reader of my stuff, and look back…you can see a very important theme that’s arisen the past several years: ‘the struggle’…  it’s not a new idea, but i just have a lot more intimate experience with it...
6 tips on being human + writing

6 tips on being human + writing

hey , in this next “From Impossible” excerpt, i open up about authenticity, and what it means to really write ‘human’. these responses show how it’s worked out for me so far…though if you don’t like swearing then keep one eye...
Truth Equals Money

Truth Equals Money

When people ask me about the future of lead generation, the number one idea I raise is that authenticity is becoming a business necessity. Truth equals money, because it builds trust and connection. Anything you’re doing to avoid or ignore painful truths, to hide from...
The Six Keys To Customer Success

The Six Keys To Customer Success

Do you retain 95% of your customers month-to-month? That sounds like something to be proud of—until you do the math. That’s 5% churn per month, or 60% per year. In other words, you have to replace 60% of your revenue every year just to break even. What if you have...