305: Fueling Sales Enablement with Case Studies with Joel Klettke
Joel Klettke, Founder of CaseStudyBuddy, knows a thing or two about the power of case studies.
He joined Collin Stewart for an episode of the Predictable Revenue Podcast, and in this blog post, we’ll dive into the world of case studies, exploring why most companies underinvest in them and how you can build and repurpose them effectively to ensure your sales team actually uses them.
Highlights include: Why don’t companies invest more in case studies? (4:00), The different types of Case Studies (9:04), The process of crafting compelling case studies (14:20), Customer Interviews play a vital role in gathering valuable insights for case studies (32:00), It’s essential to ask the right questions (35:10), and more.
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