297: How AI-Generated Outbound Campaigns Can Boost Your Sales with Eric Nowoslawski and Varun Anand

297: How AI-Generated Outbound Campaigns Can Boost Your Sales with Eric Nowoslawski and Varun Anand - Predictable Revenue

Eric Nowoslawski and Varun Anand join Collin Stewart on the Predictable Revenue Podcast to discuss exciting ways of prospecting using AI for writing messaging and targeting.

Eric Nowoslawski is the Founder of Growth Engine X, an outbound agency leveraging over 20+ data sources to send relevant and personalized cold emails to ideal prospects. Varun Anand is the Head of Operations of Clay, a data provider that simplifies prospecting by bringing together 50+ data sources to build highly targeted lead lists from scratch instantly.

Highlights include: episodic prospecting (1:28), using AI effectively for prospecting and nurturing leads (10:42), Eric’s secrets to prompting chatGPT for outbound sales (17:10), using Clay to prospect and target the right people ( 20:34), thinking critically about your ICP (25:41), the best use case for AI in a prospecting sequence (31:10), using Google to prospect (53:05).