294: Setting Up a Sales Career Development Process with Matthew Roberts

Matthew Roberts joins Collin Stewart on the Predictable Revenue podcast to discuss his expertise in the sales career development process.

Matthew Roberts is Leading Sales Development at Mosaic, a strategic finance platform that empowers finance leaders to make more profitable decisions.

Highlights include: what Matthew loves most about sales leadership (2:30), sales career development process (11:02), employee incentives & implementing gamification (14:01), good targeting vs. good messaging (19:00), balancing learning for the next role and performing in the current role (20:47), smooth SDR to AE transition (24:36), getting SDRs to shadow AEs (27:09), and what Matthew is doing differently now as a leader vs. 6 months ago (29:20).