Founder’s Edition Weekly
Dots, not lines
Notes from the field on what founders learn when customer conversations stop being theoretical.
For founders who never planned to become salespeople
Founder’s Edition
Collin Stewart’s field notes on sales, GTM, and the messy work of finding customers.
Honest essays from the founder’s seat: customer conversations, outbound experiments, pricing moments, follow-up habits, and lessons learned while building.
- Founder-led sales
- Early GTM lessons
- Real experiments
Sales for non-salespeople GTM
The 5% Problem
Why one message can’t serve buyers who are ready now and everyone else who might be later.
Collin Stewart Revenue
Free doesn’t hurt
Hard-won notes on pricing, positioning, follow-up, and building revenue before scaling the wrong thing.
The premise
Before you scale, you need to know what the market is actually telling you.
Founder’s Edition is about the work before the playbook: testing demand, listening for real urgency, and learning which conversations deserve a next step.
01
Separate interest from urgency.
Spot the difference between encouraging feedback and a problem someone will pay to solve.
02
Run cleaner sales conversations.
Ask better questions, define next steps, and avoid the ambiguity that quietly kills deals.
03
Learn from the experiments.
Collin writes from current projects, advising work, tools, books, and tests that do not always go as planned.
What Collin writes about
The awkward parts of early revenue that rarely make it into clean playbooks.
Each issue turns a real founder problem into a practical lesson you can use in your next customer conversation.
Signals
Who might actually buy?
How to use timing, context, and behavior to find the people worth reaching now.
Sales calls
What should happen next?
How to leave conversations with clarity instead of vague interest and stalled follow-up.
Pricing
When do you bring up money?
How to make pricing conversations smaller, earlier, and more useful.
Founder habits
What compounds over time?
The simple operating rhythms that make pipeline easier to manage.
Recent issues
Read a few before you subscribe.
A quick sample of the tone: direct, practical, and written from inside the work.
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