On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Andrew Oddo, Director of Growth at Bowery Capital.

Andrew is a veteran sales professional who turned VC. He’d helped countless growing companies build their outbound sales machine, as well as crushed a quota or two in his time.

Throughout the pod, Collin and Andrew do deep dive into early-stage sales planning. If you’re a budding company looking to solidify your sales process and grow your team – this pod is a must-listen. 

Highlights include: Andrew’s sales journey ([7:44]), the benefits of a documented sales playbook ([11:50]), the pieces of the playbook ([19:07]), the ICP and buyer persona ([22:30]), channels and messaging ([32:44]), arming your team ([47:12]), maintaining quarterly playbook reviews ([59:31]), sales lightning round ([1:03:44]), cold call Collin ([1:10:03]).

Show notes:

https://bowerycap.com/blog/sales/mapping-your-first-sales-playbook/