On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes our very own Chief Product Officer, Kenny MacKenzie.
Kenny is a pillar of innovation at Predictable Revenue, helping lead the development of our products and services. He is also a sought after speaker, making appearances at international sales and technology conferences.
Throughout the pod, we do a deep dive into our new Outbound Validation program. If you’ve got a flair for outbound experimentation, you won’t want to miss this.
Highlights include: Kenny’s Journey ([2:56]), developing target lists, and the Predictable Revenue methodology ([9:49]), the four pillars ([17:33]), Outbound Validation ([22:43]), the brainstorming and testing process ([47:44]), gauging results ([59:00]), and why we’re sharing this information ([1:11:12]).