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On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Dan Martell, renowned coach to SaaS founders.

In addition to his international coaching business, Dan is also a veteran entrepreneur (3 exits) and noted angel investor. Suffice it to say, Dan has closed a deal or two in his time.

Throughout the pod, Collin and Dan take a tour of all things sales, content…and philosophy. For example, Dan and Collin chat about consistency theory, the rule of three, and peak end bias. Oh, and they also analyze two of Dan’s foundational sales frameworks: his five key sales principles, and the rocket demo.

Highlights include: what is a demo, really? (15:02), Dan’s key sales principles (17:54), the Rocket Demo (38:25), Dan’s discovery calls (56:16), the sales lightning round (1:07:05), and cold call Collin (1:12:29).


Consistency Theory

Rule of 3

Peak-end bias

Billions Wilbury’s

End of the line Wilbury’s