On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Bill Binch, Chief Revenue Officer at fast-growing product cloud provider Pendo.

Over the course of his career, Bill has led global sales teams at vertical defining companies such as Marketo, and advised a host of startups across the United States.

Throughout the pod, Collin and Bill examine a critical component of every successful sales team: how to hire high-performing reps. Highlights include: The perils of a ‘phoned-in’ hiring process ([1:52]), profiling your candidates ([6:08]), developing a thorough interview process ([14:42]), making objective decisions on your candidates ([18:54]), closing the interview process ([33:07]), and cold call Collin ([54:15]).