On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Patrick Campbell, CEO of Boston-based business intelligence firm ProfitWell.

Like every technology entrepreneur Patrick, has a background in econometrics and math (we kid, we kid). Before establishing ProfitWell, Patrick worked in the intelligence community in Washington D.C., and did economic modelling for Google. You know, just a couple of obscure organizations. No big deal. 

Throughout the pod, Collin and Patrick do a deep dive into the complex, fluid, and, ultimately, critical world of price determination. Highlights include: Patrick’s background ([4:10]), the impact of pricing ([9:54]), persona pricing fit ([15:30]), key pricing information for salespeople ([18:00]), the difference between good and bad salespeople ([22:46]), value metrics ([35:25]), why salespeople aren’t more involved in pricing ([38:39]), and cold call Collin ([50:18]).