On this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Franco Caporale, Head of Enterprise Marketing at Branch, a fast-growing San Francisco-based company revolutionizing linking infrastructure on mobile apps.
Franco is a veteran marketer and jack of all trades: he’s led large-scale demand generation programs, marketing automation departments, as well as account-based marketing and sales development teams in the Bay Area for years.
Collin and Franco traverse the overlapping worlds of sales and marketing throughout this wide-ranging pod – with a focus on how to align these intimately related, but often siloed departments. Highlights include: an extensive chat about Branch’s growing Thought Leadership dinner series ([15:35]), conference attendance and sponsorship ([27:05]), and resurrecting direct mail reach-outs ([32:25]).
Read the full interview: How Marketing Initiatives and Programs Help Reps on the Front Lines of Sales