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Podcasts
Learn about Outbound Sales Development while you commute, exercise, or sleep!
New Episodes Weekly!
347: What Founders Get Wrong About GTM Efforts
Kellen and Collin discuss the strategic matrix approach and how it operationalizes segmentation based on feedback, engagement and conversion.
346: The Role of Founders in Sales with Andrew Sykes
In this episode, Andrew Sykes, founder of Habits at Work, re-joined us, this time exploring the pivotal role of founder-led selling.
Blog
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The Power of Market Validation and Strategic Experimentation
Explore aspects of market validation, the importance of founder-led selling, and how strategic experimentation can drive growth.
What Founders Get Wrong About GTM Efforts
Kellen Casebeer and Collin highlight the strategic matrix approach. This approach aligns marketing efforts with current market realities.
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