Category: Podcast Show Notes

Ole Dallerup, Founder of Dreamdata, explains why revenue attribution is so important, how to build an in-house revenue attribution system, the impact of effective revenue attribution, and much more!

Learn about the 3 fatal mistakes salespeople make in their messaging, and the steps you need to take to correct them.

Nick Casale, Director of Commercial Sales at Sendoso, talks about the distinct chapters in Sendoso’s growth, the different strategies, focus, and mindsed, marked by revenue intervals of $0-1m, $1-10m interval, and $10-20m+.

A lot of leaders think they bring value to their teams by being in the trenches with them - but if you find yourself getting caught up in the day-to-day, you’re missing out on where you bring the most value to your team.

Veronika Riederle, co-founder and CEO of Demodesk, talks about her most surprising learnings and teaches us what to do to consistently hit sales quota.

Erol Toker and Rachel Haley explain why RevOps is important, how its evolution is reminiscent of the dot com boom, common mistakes leaders make when building out the RevOps function, and more!

Samantha McKenna shares her strategies and 4 pillars of the #SAMSALES methodology to handle referrals as a salesperson to win the deal.

Kyle Lacy CMO at Lessonly talks about lessons learned while working at a venture capital firm, during an IPO, and through an acquisition by one of the largest software companies in the world to drive revenue.

Experience asymmetry can be a silent killer for young sales reps whether they’re opening opportunities on cold calls or trying to win deals with older, more experienced buyers. If you’re not addressing it - you’re missing out on improving conversion in a big way.

Using asymmetric strategies to penetrate an account, identifying the right champion within an organization and encouraging them to loop in decision-makers.

Jon is a pioneer in the customer management category. He was the creator and co-founder of the award-winning customer management product GoldMine, acquired by FrontRange in 1999. After many years observing the CRM market, he created Nimble, an award-winning social sales and marketing CRM for individuals and teams that is Ranked #1 in Overall Satisfaction by G2 Crowd.

The common misconceptions leaders have about pricing a SaaS product, setting pricing from the ground up and building the right packages.