The Predictable Revenue Blog
The latest from Aaron Ross & the team
How to build and evolve your first sales playbook with Bowery Capital’s Andrew Oddo
We break down how to build your first end to end sales playbook. We cover everything from the benefits of having a documented sales playbook to maintaining quarterly playbook reviews.
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How Zuora Drives 60% – plus of its Growth by outbound, even when accounts need nurturing for years
Find out how Zuora drives 60% – plus of its growth by outbound. This is an excerpt from the 2nd edition of ‘From Impossible To Inevitable’ by Aaron Ross.
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Content is king: how Kula’s Jeff White uses content to drive his company’s prospecting
Content is the critical mechanism that connects you to prospects, builds relationships, educates your market on your offering(s), and drives opportunities and pipeline. Find out how to use content to drive your prospecting.
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The power of aligning brand and outbound sales with Sigstr’s Sarah Harbison Tosh
Having alignment between brand and outbound sales is essential. Not only can sales help measure the power of and investment made in a brand, but brand can also help empower prospectors with great content, sales assets, and ensure that messaging is always spot-on.
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13 Responses When a Prospect Says “We Don’t Have That Business Pain”
Unlike physical pain, business pain isn’t always obvious to those suffering from it. Here are 13 responses to keep a conversation going when your prospect says “we don’t have that business pain”
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Cultivating confidence: how to coach, develop, and inspire your reps with Factor 8 and #GirlsClub founder Lauren Bailey
We breakdown the role confidence plays in a successful sales career. We give you actionable advice on how to inspire confidence in your sales reps.
read moreAbout The Author
Aaron Ross, of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce grow from $5m to $100m. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.
