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Why Validate an Outbound Strategy?

Why Validate an Outbound Strategy? Kenny Mackenzie, Chief Product Officer 04 October 2019 If Predictable Revenue were a store, we’d sell customers.  Of course, our business isn’t quite like your favourite neighbourhood shop, but our clients do come to us because they...

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About The Author


Aaron Ross, of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce grow from $5m to $100m. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.