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Podcasts
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391: Give the People What They Ask For with Walt Maclay
Walt Maclay didn’t start with a GTM strategy. He started consulting, and figured the work would come if the skills were strong.

390: Validating Without Burning Out with Jason Moolenaar
Founders overvalue revenue early. Your first customers are for learning. Nothing you build will matter if you don’t have a feedback loop.
Blog
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Why Most Outbound Fails. And Why Nobody Talks About It
The truth nobody wants to admit: most outbound fails before you ever hit send. Bad messaging isn’t killing your pipeline. Bad targeting is.

Give the People What They Ask For with Walt Maclay
It’s tempting to say yes to everything, but if you want to build a business people refer to, doing everything is how you get forgotten.
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