On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes San Francisco’s J. Ryan Williams, Founder and Sales Coach at mentorship group Sales Collider, and entrepreneur-in-residence at esteemed venture capital seed fund, 500 Startups.

Simply put, J. Ryan builds sales teams. In 5 short years, he’s hired more than 200 sales reps, which have, cumulatively, closed more than $150 million in sales. Impressive numbers, to be sure.

Throughout the pod, Collin and J. Ryan discuss the different experiments you can run with your sales team, in order to best understand your ICP and the most effective sales process. Highlights include: J. Ryan’s professional focus ([14:21]), his different sales experiments ([15:50]), how to track / record your experiments ([37:17]), the importance of ‘wild card’ experiments ([47:20]).