395: How to Sell Before You Build with Patrick Zelaya - Predictable Revenue
In this episode of the Predictable Revenue Podcast, we spoke with Patrick Zelaya, founder of HeavyConnect, about one of the cleanest early traction stories we’ve heard.
He didn’t start with code. Or funding. Or even a finished product.
He pitched a room full of farmers with nothing but a pain point, and walked out with 15 checks and two years of runway. No VC. No sales team. Just real demand.
Highlights include: From Hackathon to Industry Leaders (04:36), Building Relationships with Major Clients (09:01), Navigating Compliance and Functionality Challenges (11:14), The Role of Software in Training and Compliance (13:27), and more…
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