368: Hunting Alpha in GTM Strategies with Brendan Short - Predictable Revenue
As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week.
This evolving approach replaces traditional ICPs with a live, data-driven strategy that prioritizes adaptability, relevance, and speed, creating real Alpha in outbound efforts.
Highlights include: How A Competitive Market Might Evolve (09:35), Outbound Sales Strategies and GTM Evolution (32:02), And more…
Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://predictable.fm/we-can-help
