344: How to get in front of your Audience Before they're Ready to Buy

Hugo Estrella
. April 25, 2024

In this episode, we’re joined by Joe Sullivan, co-founder of Gorilla 76, a seasoned expert in the B2B industrial sector.

Joe sheds light on balancing educational outreach with sales tactics and how to position your brand as a thought leader in your industry.

Highlights include: Why get in front of your audience before they’re ready to buy? (01:04), Do You Break it Down in Segments? Personas? How to Build the List? (07:04), How to Curate Your LinkedIn Feed? (16:07), Email Newsletters for Customer Development (24:19), And more…

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