338: From Broad Market to Focused Success with Kristie Jones

Collin Stewart dives into the intricate journey from founder-led sales to establishing the first sales team with Kristie Jones, founder of the Sales Acceleration Group.

This episode reveals the pivotal steps and strategies for early-stage growth and the seamless transition toward a structured sales force. Kristie shares her invaluable insights on extracting sales processes from founders’ minds, adapting strategies for new hires, and setting realistic expectations for the sales journey ahead.

Highlights include: Founder to Founder: The CEO Title Boost (02:01), Product-Market Fit is not Binary, it’s a Spectrum (08:15), “Let’s at least Hire a Freelancer” (13:22), Grand Slam vs Home Run vs Just Getting on Base (18:18), And more…

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