316: Selling Smarter, Not Harder: Rethinking the Sales Cycle with L’areal Lipkins

Is it enough for new hires to merely shadow the founder and absorb knowledge like a sponge in the sales world? Does the tribal wisdom of the founder, gained over countless calls and negotiations, translate seamlessly when scaled?

Collin Stewart of the Predictable Revenue Podcast sought answers to these pressing questions in an engaging conversation with L’areal Lipkins, Founder and CEO of Lipkins Consulting Group.

Highlights include: Why Can’t I Just Hire an AE? (2:00), L’areal’s Process Overview (7:30), Setting up the Strategy (11:10), What Comes After the Strategy is Mapped Out? (17:23), and more…

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