How Pagely Reached Up to $20,000 in Recurring Revenue Per Month After Predictable Revenue’s Outbound Consultation
Joe Savoia is the Director of Enterprise Sales at Pagely and the point of contact for the Outbound Consultation with Predictable Revenue.
Joe Savoia is the Director of Enterprise Sales at Pagely, a software company providing managed WordPress services.
BEFORE PREDICTABLE REVENUE
Before engaging with Predictable Revenue, the sales team at Pagely consisted of Joe, a quota carrying AE who also handled inbound leads, and a customer success rep.
When Joe joined Pagely, their growth was stagnant and net new business was reliant on inbound sales. In a slow month with no inbound leads, there were no new customers. This unreliable stream of opportunities led Joe to reach out to Predictable Revenue; he’d seen the outbound model work at other companies, and knew it could be effective at Pagely.
Joe had experience in outbound sales and was familiar with the Predictable Revenue book. He began to map out what a similar system might look like at Pagely. Once that was complete, he wanted an outside analysis of the way things were set up to see if there was any room for improvement.
We engaged with Joe and Pagely for a two month Outbound Consultation, providing feedback on their messaging, SDR model, and key metrics to track.
Our coaches helped Pagely tweak their messaging to make it shorter and less salesly. We also helped build more effective outbound sales sequences and a targeted ideal customer profile (ICP). Lastly, we provided guidance on what day to day tasks could be outsourced and recommended tools to help the team do so.
Director of Enterprise Sales at Pagely.
They have a proven system for how to run the team, how to train people, and how to grow in the future. “All of that was informed by Predictable Revenue,” Joe says, “whereas before I was just guessing.”
“We took what PR said and started to see outbound opportunities coming in the door… We now know what to do in every vertical. We have streamlined go-to-market plans in every vertical, which we didn’t have before.” – Joe Savoia
As a result of the engagement with Predictable Revenue, Joe has been able to train and onboard six SDRs so far, with plans to grow in the future. Pagely now has consistent outbound opportunities coming in the door. After starting from $0, they’ve since reached up to $20,000 in recurring revenue per month. The next focus is making that revenue more predictable month to month.
The biggest takeaway for Joe was validation that they’re on the right track. After the engagement with Predictable Revenue, the team at Pagely can be confident that they’re setting realistic goals and feel good hiring more SDRs.
They have a proven system for how to run the team, how to train people, and how to grow in the future. “All of that was informed by PR,” Joe says, “whereas before, I was just guessing.”
The consulting engagement with Predictable Revenue helped Pagely set up a strong foundation for their outbound sales function. Our coaches helped them understand the most effective way to do outbound for their company, so they can maximize their return on investment for each SDR hired.
Joe and the outbound sales team now feel confident asking their CEO for additional SDR hires. They have clear expectations of what they need to grow, and are on track to reach more predictable, scalable revenue.