Content For Increased Sales Enablement: A User’s Guide
Sales used to be done face-to-face and was founded on human interaction, but now, customers are turning to digital environments to find better solutions.
The Goldilocks Rule: Making Your First Sales Hire
Making your first sales hire as a founder is like Goldilocks’ journey according to Joseph Trodden - you won’t get it right the first time. Let's learn how to detail exactly the parameters within which you want your new hire to operate.
How to Diversify Your Top of Funnel (And Add a Figure in Revenue)
When Kevin and his business partner founded one of their past companies, they thought that if they built a cool product and put it on the internet the customers would just come. That was a mistake! What was missing was a strong marketing strategy.
Social Selling and Reversing The Hatred of Salespeople
Ari Levine has learned to approach everything from the position of the consumer. Even in B2B enterprises, that buyer is a person and we shouldn't forget that. Let's learn how to be more human in our outreach approach and create quality connections with our target audience.
How to Manage a Small Sales Team Virtually
Learn why remote sales management has always been a great model (even pre-COVID), what sales reps are afraid to lose and how sales managers can solve that, and why you should be enabling salespeople to learn from their peers in a virtual environment.
The McGehrin Group Reviews: How To Get Clients To Pay You To Market To Them
George McGehrin of the McGehrin Group reviews the mistake-turned business model that gets his clients to pay him to market to them.
How Fear of Uncertainty is Holding Us Back (And Why It Shouldn’t)
A deep dive into the essence of fear, whether or not we should be fearful of the uncertainty we’re experiencing right now, how salespeople can fight the fear of missing quota, how sales leaders can erase the fear in their teams, and much more.
Nailing Your Team’s Talk Track, Doubling Numbers and Finding Their Purpose
Why crisis is the death of transactional sales, the metaphorical mint for bad “commission breath”, how to sellers can find their own noble purpose, the impact that has on the business and seller, and much more!
6 Most Effective Reactivation Strategies for Lapsed Customers
Keeping your existing users is much more cost effective that finding and converting new leads. Despite this, the average business mailing list loses 25% of its subscribers every year. Reactivating your lapsed customers is key to preventing them from becoming lost customers.
How to Keep Your Sales Team Calm and Motivated During Difficult Times
Accept the new normal, and keep your sales team calm and motivated during difficult times.
How to Build a Content Strategy to Replace Trade Shows and Travel
How prospecting has changed in the absence of trade shows and travel, and how your marketing style needs to shift to fill in the gap.
Building A Successful Outbound Sales Strategy From Scratch
Learn how to build a successful outbound sales strategy from the ground up, with tips from Guillaume Moubeche, Co-Founder and CEO of Lempire.