346: The Role of Founders in Sales with Andrew Sykes

Welcome to another engaging session of the Predictable Revenue Podcast. In this episode, Andrew Sykes, founder of Habits at Work, re-joined us, this time exploring the pivotal role of founder-led selling.

This dialogue sheds light on why founders aren’t just chief executives but also the initial key salespeople, especially as they guide their startups through the critical early stages of growth.

What is Happening When You’re Founding a Business? (01:30), Sales Person First, Sales Leader Later (06:54), Where Does the Founder Go after the First Million? (16:53), Important Habits Founders Must Take On in Sales Leadership (23:11), And more…

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