MarketingProfs.com Study: “Outbound the #1 most effective form of b2b lead generation”

 

Not Surprised!

while ‘inbound’ has been all the rage, and many young entrepreneurs think sales & outbound sales are irrelevant…

the reality is that MarketingProf’s research fits with my experience – while inbound and many other kinds of lead-gen are important, and complementary – outbound prospecting is the best way for b2b companies to immediately add pipeline and predictably drive growth.

and – if you’re a b2b company that has launched, and you’re NOT doing outbound prospecting yet, why not?  

to read the full article, including their info on social media, you can find it here.

PS – on the personal front, i’ve been juggling growing my consulting/training business with spending a lot of time with my kids.  if we’re not friends on facebook/linkedin, you may not have seen the updates on our 4-yr old, maverick, who had a 12-hour operation last week.

when we adopted him from china, we knew he had a condition with his elbow and knees in that they don’t bend very well (or at all).

the operation is helping re-align his crooked legs.  he’s recovering at home now in a Thomas The Train-blue bodycast that he’ll be in for the next 6 weeks.  (pictures on facebook)