Wpromote is a search marketing company in El Segundo, CA, helping customers with all kinds of search campaigns: Pay-Per-Click, Search Engine Optimization, Social & Mobile Marketing, infographics, website development, etc. They’re an Inc. 500|5000 fast-growing company (Inc. Profile), have a little under 100 employees, and did $14M in revenue in 2012.
Problem: How To Grow Sales Faster, Proactively?
Back in late 2008, 100% of Wpromote’s leads & sales were coming from inbound leads, with two salespeople handling them.
While the inbound leads were great, they didn’t want to have to wait around for people to come to them and they wanted to be able to proactively go after larger accounts.
Their CEO Mike Mothner and Chief Revenue Officer Mike Stone reached out to us for help in speeding up sales growth and controlling how much pipeline they generated. They wanted to specialize their sales roles and build a “Cold Calling 2.0” outbound prospecting team.
100% Year-Over-Year Growth
By specializing their sales roles and focusing on a dedicated prospecting team, Wpromote’s been able take control over much of their sales growth, and they:
- Grew outbound sales 100% year-over-year the past three years
- Grew outbound sales from 0% to 75% of all sales
- Have made the Inc. 500|5000 fastest-growing companies seven (!) years in a row