Finding customers is scary.
This series makes it predictable.
Get one fearless, field‑tested move every week, pulled straight from The Terrifying Art of Finding Customers. Teasers only. Always actionable.
What you’ll learn — tiny, testable moves → measurable wins
Quick wins from The Terrifying Art of Finding Customers. No fluff. Built to ship the same day.
Fix off‑by‑one ICPs
Use a 15‑minute targeting tweak to straighten shaky lists without starting from scratch.
The reply‑doubling opener
Why the second sentence does the heavy lifting, and how to nail it.
When not to personalize
Skip the fluff and focus effort where the buying signal actually lives.
Deliverability after warmup
A quiet lever most teams ignore that protects reach and reply rate.
Signal > volume
Turn low‑engagement accounts into high‑signal segments you can trust.
The 10× bar
Spot the difference between “interesting” and must‑have, and act accordingly.
Inside the series: Week 1 to Week 9
You’ll receive one short teaser for each chapter of The Terrifying Art of Finding Customers. No full plays or spoilers, just the why and the first move.
Who it’s for — B2B SaaS leaders under pipeline pressure
Series A–D. 50–1,000 employees. If you want cleaner targeting, tighter messaging, and confident weekly actions, you’re in the right place.
Why this campaign exists
Outbound gets messy. Inboxes change, tools break, replies dip, and suddenly the team is guessing. This series cuts the noise and hands you one move each week, small enough to do and strong enough to matter.
Every teaser comes from real deals and hard‑won reps in The Terrifying Art of Finding Customers. You’ll get a 3–5 minute read, a quick prompt to try, and a little more confidence every week.
About Collin
Collin is the co‑founder of Predictable Revenue. He’s spent the last decade helping B2B teams build repeatable outbound without burning out their reps or their lists. He’s worked with startups and scaleups across SaaS and services, and hosts long‑running conversations with GTM leaders on the Predictable Revenue podcast.
This series is the spirit of his new book in weekly moves you can ship: simple, testable, and built for the real world.