by Aaron Ross | Nov 14, 2016 | B2B, Blog, Book
When people ask me about the future of lead generation, the number one idea I raise is that authenticity is becoming a business necessity. Truth equals money, because it builds trust and connection. Anything you’re doing to avoid or ignore painful truths, to hide from...
by Aaron Ross | May 18, 2016 | Blog
your #1 mis-hire: the VP of sales in so many start-ups – especially Software-As-A-Service (SaaS) / tech, the majority of first VP Sales fail. they don’t even make it 12 months (we’ve heard that the average tenure for VP Sales of early companies in the valley averages...
by Aaron Ross | Apr 7, 2016 | Blog
jason lemkin’s the serial tech entrepreneur and venture capitalist who founded the world’s #1 resource for saas entrepreneurs: SaaStr.com. jason was ceo of EchoSign, and led it from $0 to $100M+ in revenues and a sale to Adobe. he’s also my co-author of...
by Aaron Ross | Oct 16, 2015 | Blog
Funding, Sales & Growth in one of my favorite talks this year, my co-author jason lemkin of saastr and i discuss the top most common mistakes in building your first great sales team. we covered the importance of leadership, crafting the right sales strategy...
by Collin Stewart | Oct 8, 2015 | Blog
We’ve seen SDRs spend a lot of time chasing prospects that will never buy. You can quickly determine with whom you should be speaking and whether or not your business is a good match for a prospect through mapping and “Are we a fit?” calls.....