Simeon Atkins joins Sarah Hicks on this episode of the Predictable Revenue Podcast. 

Simeon is an Industry Consultant at Similarweb, specializing in eCommerce and marketing tech. He works closely with a variety of commercial operations to help them find, win, and retain more business by utilizing Similarweb’s market intelligence data. Highlights include: what being consultative looks like [1:25], the damage caused when salespeople get this wrong [4:15], the types of sales that benefit most from this approach [6:26], the psychology behind why this works [12:05], how sales leaders can enable their reps to be more consultative [19:53], how SimilarWeb helps their clients be more consultative [17:18], and the business impact when reps get it right [26:53].

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