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Allan Langer joins Sarah Hicks on this episode of the Predictable Revenue Podcast. 

Allan is the Founder/CEO of The 7 Secrets Center of Sales and Marketing, and his book, “The 7 Secrets to Selling More by Selling Less”, is an award-winning best-seller on Amazon. Highlights include: The biggest mistake you can make in a proposal 1:30, how a good proposal should be structured 7:25, how and when to use images 14:24, positioning pricing as an investment 20:42, and the impact of these changes 29:25.

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