Dan Balcauski joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Dan is the founder of Product Tranquility, a consulting firm based in Austin Texas. He is considered an expert on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Highlights include: defining Jobs-to-be-Done 1:50, the 3 types of jobs 3:30, why one of the often forgotten jobs is key to sales 6:29, an example of a prominent b2b company that uses Jobs-to-be-Done effectively 11:00, and how Jobs-to-be-Done changes perspective on competition 22:40.
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