Kyle Lacy joins Collin Stewart on this episode of the Predictable Revenue Podcast.
Kyle Lacy is the Chief Marketing Officer at Lessonly, where he applies the lessons learned while working at a venture capital firm, during an IPO, and through an acquisition by one of the largest software companies in the world to drive revenue. Highlights include: why BDRs at Lessonly roll up to marketing, not sales 1:29, compensating marketing employees on overall revenue 12:10 and how they attribute revenue 14:10, where Lessonly’s commercial growth comes from 19:10 and where enterprise growth comes from 23:17, constantly experimenting and evaluating sales and marketing channels 29:30, leveraging direct mail 34:32, and why Kyle wishes he’d hired a product marketer sooner 40:16.
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