Jon Ferrara joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Jon is a pioneer in the customer management category. He was the creator and co-founder of the award-winning customer management product GoldMine, acquired by FrontRange in 1999. After many years observing the CRM market, he created Nimble, an award-winning social sales and marketing CRM for individuals and teams that is Ranked #1 in Overall Satisfaction by G2 Crowd. Highlights include: Why the human is so important (1:50), misconceptions about good networks (3:40), going beyond the business to the personal, digitally (6:57), why regular CRMs don’t cut it as contact management tools (13:28), how to become a trusted advisor in the places where your prospects consume content (15:07), and making soft connections firm (23:00).
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