Paul Ross joins Sarah Hicks on this episode of the Predictable Revenue Podcast.

Paul Ross is an author, speaker, trainer, and Master Practitioner of Neuro-Linguistic Programming. For the past 30 years, he’s taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and pain into passion. Highlights include: how Paul used neuro-linguistic programming to increase his social intelligence ([4:45]), his basic principles of objection handling ([8:25]), examples of the objection handling framework in practice ([17:30]), how to reframe the objection ([20:15]), and why these techniques work better in tandem with traditional sales methodologies than any of them do alone ([28:40]).

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