Mac McKellar, National Sales Director at Nona Scientific, joins Sarah Hicks on the second episode in the Selling into Ever-Changing, Highly Regulated Industries series on the Predictable Revenue Podcast.

Mac is a national award-winning sales professional with over a decade of healthcare and laboratory experience in both sales and executive leadership. Highlights include: the regulations salespeople in this space have to worry about ([1:57]), how Mac and his team stay up to date ([3:48]), keeping every department up to date ([5:24]), the pertinence of unity between sales and marketing ([6:30]), using research to generate new opportunities and spark conversations ([15:40]), and instilling confidence in your prospects ([20:35]).

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