Aaron Evans joins Sarah Hicks on this episode of the Predictable Revenue Podcast.

Aaron has 13 years of sales enablement, coaching, and hands-on training experience in multinational, corporate, and start-up business environments around the globe. He’s a qualified coach and practitioner of Neuro-linguistic programming and Neuro-Semantics, and a passionate SaaS sales enablement leader. Highlights include: sales process vs sales enablement ([2:38]), mapping competencies necessary in sales roles ([4:01]), pinpointing incompetencies ([6:50]), scoring SDRs on those competencies ([9:15]), scoring AEs ([13:08]), coaching to improve these competencies ([17:49]), and the business impact of having a robust coaching program in place ([22:40]).

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