Steven Benson, founder and CEO of Badger Maps, joins Sarah Hicks on the Predictable Revenue podcast to talk about what sales leaders should be doing to empower their reps and their business during a down economy. 

Highlights include: The challenges sales leaders need to overcome in a bad economy that they probably aren’t thinking about already ([5:55]), protecting your margins ([8:23]), to discount or not to discount ([11:14]), necessary changes to sales leader behavior ([12:34]), changes to KPIs ([15:56]), coaching your reps ([20:37]), changing your messaging and the way you position your value ([25:20]), and how to leverage your existing customer relationships ([41:59]).

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